In today's visually-driven world, simply having "nice" images isn't enough. To truly capture attention, communicate effectively, and leave a lasting impression, your visuals need to be impactful. But what does that really mean, and how do you achieve it?

We've gathered some expert insights to help you move beyond surface-level aesthetics and create visuals that truly resonate with your audience. As Nancy Duarte, CEO of Duarte Design, advises, "The biggest mistake people make is looking for a pretty picture first. Instead, you need to understand the core message you're trying to convey. The visual should then serve that message, making it clearer and more memorable."